0.5 credit/De La Salle weight

Sports and Entertainment Marketing is a semester-long class designed to introduce the fundamental concepts and strategies used in the field of sports and entertainment marketing. Students will gain a comprehensive understanding of the principles behind successful sports and entertainment marketing campaigns and learn how to apply them in real-world scenarios. Through a combination of notes, case studies, and multiple hands-on projects, students will develop skills that can be utilized in future careers within the sports and entertainment industries.